In the sea of the same...

Why is the base blue on this sofa? I say it's because everyone else puts a brown base on theirs, and my passion begins when the old rules get broken!

I often get asked, why don't we just do our version of what sells the most out there. My answer is always the same. That's why furniture is not important enough! There is a sea of the same brown couches out there! I'm about putting the passion back into relaxing and living at home.

Color changes everything! It stimulates us. It rejuvenates us, and elevates our moods. It's real simple. I believe that furniture should be and can be fun. And I'm setting out only to design some of the coolest places to sit on the planet!

 Robert Petril Design & Productions

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In the sea of the same...

A little bit about the journey...

High Point, NC 2014

When I was a kid I dreamed about growing up and flying rockets, or at least some job where I would get to push all kinds of cool buttons. Well, you know what happens - the real world and destiny reveal themselves. At least I get to push all kinds of buttons on my smart phone now!

  
My father was a sales rep in the furniture business. As a child of the industry who was writing messages on the chalkboard in the kitchen (right before answering machines) for my father from retail salespeople, my destiny was set very early.

My professional path started in the factories. I worked in every department from the lumberyard to the loading dock. Then I went onto floor sales in a furniture store. From there, I eventually became a sub-rep, a lead-rep, and finally a top ranked VP for the largest leather furniture manufacturer in the world.

 I had found financial success and a really cool title. Traveled the world and learned more about the industry than I could ever imagine. There were two problems I discovered within all that I was learning: 1) People hate buying furniture; 2) None of my work had much to do at all with my real passion in life.

Altamura, Italy 2003

People in just about every financial bracket clamor for the latest new technology, automobile, or new gear, but not furniture! Sorry but the truth is, we as an industry do a terrible job of exciting people. It’s been my passion for many years now to do my little part to change that. Now I actually get to do that!

Over 10 years ago when I ripped off my tie, and left the world of sales to follow my true passion in creating things, the journey to my own collection began. Now, the mission is very simple, to break every paradigm that makes sense to break. To follow a new vision of fun and exciting new products that people will clamor for. We live on our couches. And yes, we do call them couches!

So now the long wondrous journey has brought me to the beginning of a whole new one. Mod Life Collection launches in less than two weeks. I can't believe it's finally here! Let's Rock!

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A little bit about the journey...

Thank you!

Thank you LAZAR! Thank you High Point!

The High Point Furniture Market has now concluded, and the launch of my new LOUNGE collection was exciting beyond words. I'm so grateful for everyone's contribution and hard work to make it happen! Thank you Rob, Debra, Mike, and the entire organization at Lazar Industries.

Also a BIG thank you to the High Point Market Authority. The Market is getting better and better every season. The B52's were awesome!

For availability and information on LOUNGE email: info@lazarind.com

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Thank you!

A Sneak Peek!

I'm counting the days until the High Point Furniture Market. I will be leaving in four days, and the excitement and anticipation are building and building. I can't wait to get there and breathe the air of design and innovation!

The photo above is a little sneak peek of my latest seating design being produced by LAZAR. I feel so fortunate to be working with such an amazing client. Their fingers are on the pulse, and they know how to build seating that makes you just want to dive in and melt right into it!

They did an amazing job! I can't wait to unveil it with them in High Point. The official opening is October 22nd. If you're going to the show, you're gonna want to stop and chillax on this new LOUNGE. I hope to see you there :-)

High Point Furniture Market

October 22-27, 2011

Lazar Industries Showroom

IHFC D817

(8th Floor, Design Center)





Click for the facebook event page

 

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A Sneak Peek!

A Color Riot!

A COLOR RIOT is break'n out at the LAZAR showroom in High Point, NC. The dates are October 22-27, but the effects will be long lasting...

Peeps are just BORED with the sea of the same things to sit on! I'm dedicating my life to making your CHILL at home a whole lot more PLUSH and FUN!

You're gonna LUV my latest seating design expertly executed by LAZAR Industries.

RSVP on the facebook event page

Fall 2011 High Point Furniture Market

Showroom IHFC D817
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A Color Riot!

The Trinity Collective

In my last post I introduced you to three amazing artist/designers named Donovan Swick, Kelly Jones, and Brian Davis. Together they now have launched The Trinity Collective, and they've set their sites on furniture. And just as I promised...here's a look at what they're doing...

Imagine these three minds focusing their awesome talents in one common direction. They debuted their creations at Shane's Collection in High Point.

Check this rad stuff out...

How cool is this?!?!

Each piece is an awesome piece of art! So cool. So inspiring.

Facebook Page

These three people are decor Rawkstars! They're blasting through all the boundaries!

I can't wait to see what they do next...

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The Trinity Collective

Take a d-tour that Rawx!

"Three artists...one vision"

I would like to introduce you to three amaZing artists to watch. Three design Rockstarz that have come together to create a huge new force that blasts raw art into home and lifestyle! You gotta meet them, follow them, and try to hang onto their ride into a very cool and artistic future!

First up...meet Donovan... 

Donovan Swick



"We as artists make stuff out of other pre existing stuff."

"We are but facets of that diamond! We are in a New Renaissance today. Not because of me...but because of LOVE. Argue if you will. Deny it if you choose. Scoff at the presentation if you disagree. Protest the nature of the ART if you desire. Truth is truth! There it is!"

Donovan Swick is a super talented artist and designer of interiors, furniture, fashion, jewelry, and so much more. He's also an amazing show producer and Rockstar stylist! I felt an instant connection and bond with him when we met. He's an inspiration that I believe will be a force in the future of the Home Furnishings Industry. He's raw, driven, and so naturally talented. This dude has an undying vision and energy that is going to "Rawk" us all, and it will be so fun to watch!

Donovan! I want this ^ jacket man!!

Yeah, this one too!






There's "cool"...then there is Donovan.

Now it's time to meet Kelly...

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Kelly Jones

Kelly Jones is another raw rawk'n artist and designer. She's also the Chainmaille Goddess! She weaves metal into fabric one loop at a time to create some of the coolest pieces of art for the body, the home, and everything else she can get her hands on. What's she creates is simply amazing, unique, and provocative! Look at some of her work...

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We're talk'n extraordinary talent here! When I met Kelly she told me that she's brand new to Home Furnishings, and when you see what she brings to the industry you just won't believe your eyes!

Pure awesomeness!

Third but no-way least...meet artist extraordinaire Brian Davis...
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Brian Davis



Brian's art totally blew me away! When I first met him and saw his work, I became and instant fan for life! This dude has got super human artistic talent. And, he's a genuinely nice person. To give you and idea...when I walked into Shane's Collection in High Point where Trinity Collective was showing their stuff, I asked Brian if he had a business card. He didn't have any left, but he immediately ran several blocks away to get more. He's a completely down to earth dude.
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Since there are no words to truly describe how awesome his work is...just feast your eyes on these...

His work leaves me speechless!

Meet Brian Davis!

So now you've met three of the most talented artists on the planet!
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And, if you're wondering how all of this translates to the future of the Home Furnishings Industry?
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Stay tuned for my next post to learn more, and prepare to be inspired!
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More to come...don't miss it!

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Take a d-tour that Rawx!