Monday, May 15, 2017

In the sea of the same...


Why is the base blue on this sofa? We say it's because everyone else puts a brown base on theirs, and our passion begins when the old rules get broken!

As the lead designer at Mod Life collection, I often get asked, why don't we just do our version of what sells the most out there. My answer is always the same. That's why furniture is not important enough! There is a sea of the same brown couches out there! We're about putting the passion back into relaxing and living at home.

Color changes everything! It stimulates us. It rejuvenates us, and elevates our moods. It's real simple. We believe that furniture should be and can be fun. And we're designing some of the coolest places to sit on the planet! Check out what we're up to at 


Tuesday, July 26, 2016

Breaking News!

Contact:       Kiersten Parsons


Mod Life Collection to Feature Jimmie Martin
Designer to Madonna and Royalty to showcase luxury pillows in
Mod Life Collection’s showroom at Las Vegas Market.

FLAGSTAFF, AZ, July 26, 2016 – American-made, modern upholstery brand, Mod Life Collection, will feature luxury pillows designed and produced by Jimmie Martin, an award-winning London-based design firm notorious for creating innovative home good designs whose celebrity clientele include the likes of Madonna and Royalty.
Mod Life Collection’s co-founders—Robert Petril and Kiersten Parsons—are thrilled to partner with Jimmie Martin, an established British luxury home goods brand whose aesthetic combines sophisticated luxury with sexy, modern design elements.

Jimmie Martin’s stand-out designs have been on my radar for many years; I have great respect for what they do,” Petril said. “How can anyone forget the chair they designed for Madonna’s Super Bowl performance—it was epic! Watching their evolution into soft goods—which complement our furniture designs so well—led to the opportunity to showcase their pillows at our upcoming Vegas Market debut while continuing to carry out our mission to celebrate talented global designers.” The renowned designer pillows will adorn Mod Life Collection’s newly remastered, designer-friendly line of custom upholstery. “Mod Life Collection stands out in a sea of the same,” said Jimmie Martin co-founder, Jimmie Karlsson. “We are excited to be a part of their debut in Las Vegas.”
Trade show attendees can find Mod Life Collection at Las Vegas Market, July 31st through August 4th in showroom C-394 of Building C.

About Mod Life Collection
Mod Life Collection was founded by industry veteran, Robert Petril, and self-made furniture designer, Kiersten Hathcock, on a search for furniture that people would truly love. After three decades of success in furniture manufacturing, retailing and sales, Petril stripped off his tie and followed his passion for creating things. In 2014, he joined forces with Hathcock, founder of internationally known juvenile furniture line, Mod Mom Furniture. As CEO of Mod Life Collection, Petril spearheads bringing to life his vision that incorporates multiple design perspectives to create furnishings that are fun, exciting and desirable. For more information visit, or connect through Facebook, Twitter and Pinterest.  

For more information on JIMMIE MARTIN please visit, or connect through Facebook, Twitter.

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Tuesday, March 29, 2016

Mod Life and Mod Mom Take HB2 Stand—Pull Out of High Point Market


Mod Life and Mod Mom Take HB2 Stand—Pull Out of High Point Market
Mod Brands—Mod Life Collection and Mod Mom Furniture—Cancel Plans to Exhibit in April

PHILADELPHIA, March 29, 2016 – Mod Life Collection, co-founded by 30-year industry veteran, Robert Petril, and Kiersten Hathcock, ABC’s Shark Tank survivor and founder of sister company, Mod Mom Furniture, made the decision to withdraw from exhibiting at the upcoming High Point Market trade show in April.
“Like so many of our friends and colleagues in the industry, we were shocked and saddened to learn of the passing of HB2,” said Petril, CEO and co-founder of Mod Life Collection. “Both Kiersten and I are people who greatly value diversity and inclusion and feel strongly, given the position we are in, we need to take a stand.”

Mod Life Collection has exhibited at High Point Market since April 2015 and prior to HB2, planned to showcase new designs as well as launch Mod Mom branded sofas next month at the spring exhibition. The Mod Mom Furniture upholstery launch will now debut after Market.
“As entrepreneurs who have struggled to support our families in the past, we thought long and hard about the ramifications of standing up for equality in this way—not just for our own brands, but for the many families in North Carolina who depend on Market traffic to feed their families,” Hathcock said. “We ultimately decided that we cannot support discrimination. It is our hope that our industry, which greatly impacts North Carolina’s economy, will join together in various ways to support diversity, inclusion and human compassion.”

Mod Life Collection and Mod Mom Furniture are solely manufactured in the U.S. Production for both modern furniture brands is bi-coastal, with factories in North Carolina, Pennsylvania, Ohio and California.
“From the time I was 19-years-old working in a North Carolina upholstery factory, until now, I have seen progress on many fronts,” added Petril. “But HB2 is a serious step in the wrong direction not only for the state and the furniture industry, but for every single one of us. I’m personally hoping North Carolina will get on the right side of history. Until then, we at Mod Life and Mod Mom, will continue to monitor the situation and will evaluate our plans for future exhibitions in High Point.”

About Mod Life Collection
Mod Life Collection was founded by industry veteran, Robert Petril, and self-made furniture designer, Kiersten Hathcock, on a search for furniture that people would truly love. After three decades of success in furniture manufacturing, retailing and sales, Petril stripped off his tie and followed his passion for creating things. Shortly after he joined forces with Hathcock, founder of internationally known juvenile furniture line, Mod Mom Furniture. As CEO of Mod Life Collection, Petril spearheads bringing to life his vision that incorporates multiple design perspectives to create furnishings that are fun, exciting and desirable. For more information visit, or connect through Facebook, Twitter and Pinterest
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Tuesday, October 6, 2015

Mod Girl Talk...

See what they're talking about this coming High Point Furniture Market...


Wednesday, May 13, 2015

A very special message from Mod Mom... 

Mod Mom Kiersten Parsons just published a very important message...

"If you've been to our website recently, you'll see many items out of stock due to a change in manufacturing that's occurring. BUT before that change is complete, I'm going back into the wood shop for a limited time only, with family and Mod Rob to produce some very special custom, limited edition toy boxes! The "Owyn" will be up for sale in June along side several others that will include custom color choices, hand signed by me, and a few special extra surprises! Stay tuned for more details and how to purchase! (and let me know if you're interested in one that we currently are out of stock on)" - Kiersten! Mod Mom is going back into the wood shop one last time to build a very special signed and numbered limited edition series of her famous hand made toy boxes! And, I've been lucky enough to get invited to go with her to help with this very cool limited series. So excited! I'm sure it has nothing to do with my badass tools or anything ;) Seriously, it's an amazing honor for me to work by her side on this, and it's a huge and rare opportunity for everyone to get one of her creations! This could actually be the last chance ever to get a custom signed, and numbered toy box made by Mod Mom's hands! To top it all off, part of the proceeds will benefit some amazing causes. Much more information coming soon!
Please share this post and help us spread the word! And, you can keep up with all the latest details on what will be available, and how to purchase on Facebook and

Hope you're having a very mod day!


Tuesday, April 7, 2015

A little bit about the journey...

High Point, NC 2014
When I was a kid I dreamed about growing up and flying rockets, or at least some job where I would get to push all kinds of cool buttons. Well, you know what happens - the real world and destiny reveal themselves. At least I get to push all kinds of buttons on my smart phone now!
My father was a sales rep in the furniture business. As a child of the industry who was writing messages on the chalkboard in the kitchen (right before answering machines) for my father from retail salespeople, my destiny was set very early.

My professional path started in the factories. I worked in every department from the lumberyard to the loading dock. Then I went onto floor sales in a furniture store. From there, I eventually became a sub-rep, a lead-rep, and finally a top ranked VP for the largest leather furniture manufacturer in the world.

 I had found financial success and a really cool title. Traveled the world and learned more about the industry than I could ever imagine. There were two problems I discovered within all that I was learning: 1) People hate buying furniture; 2) None of my work had much to do at all with my real passion in life.

Altamura, Italy 2003
People in just about every financial bracket clamor for the latest new technology, automobile, or new gear, but not furniture! Sorry but the truth is, we as an industry do a terrible job of exciting people. It’s been my passion for many years now to do my little part to change that. Now I actually get to do that!

Over 10 years ago when I ripped off my tie, and left the world of sales to follow my true passion in creating things, the journey to the Mod Life Collection began. Now, the mission is very simple, to break every paradigm that makes sense to break. To follow a new vision of fun and exciting new products that people will clamor for. We live on our couches. And yes, we do call them couches!

So now the long wondrous journey has brought me to the beginning of a whole new one. Mod Life Collection launches in less than two weeks. I can't believe it's finally here! Let's Rock!


Saturday, January 31, 2015

No Girls Allowed! (Nor anyone else for that matter!)

Whenever I hear it said that the “Boy’s Club” still rules and “women need not apply,” I feel compelled to share my experiences in this industry. It’s true, if you walk into most showrooms in High Point during the beginning of the Furniture Market, you will find a huge group of older men in their new market ties getting ready for the sales meetings. Soon the company leaders (mostly all men) will get up and address the sales force.  He will tell them why these products will sell and give them the marching orders for the upcoming season. Some of those leaders will even talk about how more women are needed in influential positions in our industry. I’ve heard the same empty rhetoric for 30 years now! The problem is, some say it because they believe it, and some because they think it’s the right thing to say and it makes them look more progressive. However, they’re still saying this to a huge group of aging men.  Some in really great ties, too. But the truth is there’s no plot against women or anyone else. The only plot is to desperately keep their jobs.
To begin to go to the core of the problem we have to back up and understand how this industry was built. I, myself, am a perfect example of how the industry has evolved. I’m a pure nepotistic traveler into the wide world of furniture. My father is a retired 50 year veteran of the industry, and he brought me in through the worm hole called “who you know.”  Here’s the dirty little secret.  In the good ole days, you didn’t have to possess the truly applicable talent nor education to make a lot of money in the furniture business. You needed to have a father in it! Then you needed to learn to talk the talk and take the right people to lunch without saying something stupid. And to this day, the same crop of individuals cultivated over the decades is still in many of the same positions. The only difference now is they are holding on for dear life! So few are there because of their training or deep connection to what really applies to today’s home or the real consumers’ design sensibilities.

Women of the industry please listen carefully. You are the primary consumers of our products. These jobs are there for your taking! The “Boys Club” is weak. Actually, it doesn’t really even exist at all. A club implies organization and a team working together for a cause. Trust me, most of their wives still pick their ties! They can’t compete with you head to head. You got this! The biggest obstacle today is the fear, insecurity, and the misunderstandings stemming from the years of the smoke and mirror show perfection.
The reality is, the industry is ripe for takeover on every level. And, it has to be on every single level.  If we really look around, there are some amazing bright spots and real progress is happening. Take a look at Meredith Younger at Younger Furniture. She’s leading a great upholstery company and she’s kicking ass and taking names! Watch Julia Rosien leading the charge at Restonic.  Take a look at “Mod Mom” Kiersten Hathcock, founder of Mod Mom Furniture. She went into her garage and taught herself carpentry (another traditional “man job”) and starting building furniture by hand. She’s now blazing a path for all women from the sawdust on her garage floor, to an internationally known brand that connects deeply and directly with how our consumers live.

Along with the obstacles to women (and just as lethal to our industry) is the complete disregard of real recruitment efforts. Only through interior design does this exist at all. Over the years I’ve been in hiring positions for meaningful jobs. Early at one point, I worked for a very well known furniture company and I advertised a very high paying sales position. I was flooded with resumes from those same men in ties and their sons from the same showrooms I mentioned earlier. Not one resume was from a woman. Not one from someone in retail or a design firm or anywhere else. In hindsight, I also did a terrible job of targeting my recruitment efforts towards a new and innovative direction. At the time I was young, scared, and inexperienced. I hired from the safe stack of resumes in front of me. And the list go on!
Wait it gets even worse! To even begin changing recruitment efforts we have to address another huge core problem. It’s the investment in Research and Design. When money goes into R&D, students and young talented women and men have something with which (and for) to work. But that’s a whole other critical subject. Bottom line is, the world has changed. We need a real gender, age, cultural, and investment balance. We need new talent and new blood in our industry and we better hurry! We’ve been behind for decades and the world is only moving faster and faster. So, women, men, gays, straights, and green Martians, let’s go to the core and make things happen one bite at a time. Because if we don’t our kids will soon be sitting on their new Apple and Samsung sofas!


Sunday, November 2, 2014

Tai Kung Lu

Photo by Robert Petril
I took this very simple photo (above) a few years ago in Shanghai. At that time, it symbolized change or transition to me. I loved the contrast of these two walls coming together. It seemed to fit how I felt about my own life path. I was well into my transitional journey through the world of design and creating things inspired by my own unique visions.

These walls are located in a back alley near a place I loved and frequented when I was living there. A street called Tai Kung Lu. A place where you can find many artist's studios, outdoor cafes, quaint little restaurants, and boutiques. It was one of my favorite inspirational hangouts.

Tai Kung Lu (Photo by Robert Petril)
I can remember so many days there dreaming about where I wanted my life path to lead. I was doing what I loved, but I still felt that part of me was stuck in a different life. Like I really didn't belong there, and my dream was reaching towards nothing but more uncertainty. Yet the urge to continue reaching has never diminished. And today I know exactly where it was all leading.

Back to the photo at the top. While the contrast of the two walls coming together is so beautiful, the stucco represented the norm or the way everyone says things should be. The brick on the other hand displays a wonder of texture, depth, variance, and contrast within itself. It's much more beautiful to me. The multitude of flaws make it feel much more authentic than the stucco to the left.

Tai Kung Lu (Photo by Robert Petril)
I'm so grateful that I saved this very simple photo in my collection. I feel I was guided to save it and use it today. I'm on the verge of realizing some really important dreams. Ones that I fought through so much negative feedback, uncertainly, and sacrifice to achieve. And most recently I've met the love of my life. A person beyond all my dreams. Now I know why I saved this photo. It's the perfect canvas for those life wisdom quotes...

Click photo to enlarge