Whenever I hear it said that the “Boy’s Club” still rules and “women need not apply,” I feel compelled to share my experiences in this industry. It’s true, if you walk into most showrooms in High Point during the beginning of the Furniture Market, you will find a huge group of older men in their new market ties getting ready for the sales meetings. Soon the company leaders (mostly all men) will get up and address the sales force. He will tell them why these products will sell and give them the marching orders for the upcoming season. Some of those leaders will even talk about how more women are needed in influential positions in our industry. I’ve heard the same empty rhetoric for 30 years now! The problem is, some say it because they believe it, and some because they think it’s the right thing to say and it makes them look more progressive. However, they’re still saying this to a huge group of aging men. Some in really great ties, too. But the truth is there’s no plot against women or anyone else. The only plot is to desperately keep their jobs.
To begin
to go to the core of the problem we have to back up and understand how this
industry was built. I, myself, am a perfect example of how the industry has evolved.
I’m a pure nepotistic traveler into the wide world of furniture. My father is a
retired 50 year veteran of the industry, and he brought me in through the worm
hole called “who you know.” Here’s the dirty little secret. In the
good ole days, you didn’t have to possess the truly applicable talent nor
education to make a lot of money in the furniture business. You needed to have
a father in it! Then you needed to learn to talk the talk and take the right
people to lunch without saying something stupid. And to this day, the same crop
of individuals cultivated over the decades is still in many of the same
positions. The only difference now is they are holding on for dear life! So few
are there because of their training or deep connection to what really applies
to today’s home or the real consumers’ design sensibilities.
Women of the industry please listen carefully. You are the primary consumers of our products. These jobs are there for your taking! The “Boys Club” is weak. Actually, it doesn’t really even exist at all. A club implies organization and a team working together for a cause. Trust me, most of their wives still pick their ties! They can’t compete with you head to head. You got this! The biggest obstacle today is the fear, insecurity, and the misunderstandings stemming from the years of the smoke and mirror show perfection.
Women of the industry please listen carefully. You are the primary consumers of our products. These jobs are there for your taking! The “Boys Club” is weak. Actually, it doesn’t really even exist at all. A club implies organization and a team working together for a cause. Trust me, most of their wives still pick their ties! They can’t compete with you head to head. You got this! The biggest obstacle today is the fear, insecurity, and the misunderstandings stemming from the years of the smoke and mirror show perfection.
The
reality is, the industry is ripe for takeover on every level. And, it has to be
on every single level. If we really look around, there are some amazing
bright spots and real progress is happening. Take a look at Meredith Younger at
Younger Furniture. She’s leading a great upholstery company and she’s kicking
ass and taking names! Watch Julia Rosien leading the charge at Restonic
Along
with the obstacles to women (and just as lethal to our industry) is the
complete disregard of real recruitment efforts. Only through interior design
does this exist at all. Over the years I’ve been in hiring positions for
meaningful jobs. Early at one point, I worked for a very well known furniture
company and I advertised a very high paying sales position. I was flooded with
resumes from those same men in ties and their sons from the same showrooms I
mentioned earlier. Not one resume was from a woman. Not one from someone in
retail or a design firm or anywhere else. In hindsight, I also did a terrible
job of targeting my recruitment efforts towards a new and innovative direction.
At the time I was young, scared, and inexperienced. I hired from the safe stack
of resumes in front of me. And the list go on!
Wait it
gets even worse! To even begin changing recruitment efforts we have to address
another huge core problem. It’s the investment in Research and Design. When
money goes into R&D, students and young talented women and men have
something with which (and for) to work. But that’s a whole other critical
subject. Bottom line is, the world has changed. We need a real gender, age,
cultural, and investment balance. We need new talent and new blood in our
industry and we better hurry! We’ve been behind for decades and the world is
only moving faster and faster. So, women, men, gays, straights, and green Martians, let’s go to
the core and make things happen one bite at a time. Because if we don’t our
kids will soon be sitting on their new Apple and Samsung sofas!
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