Tuesday, March 29, 2016
FOR IMMEDIATE RELEASE
Mod Life and Mod Mom Take HB2 Stand—Pull Out of High Point Market
Mod Brands—Mod Life Collection and Mod Mom Furniture—Cancel Plans to Exhibit in April
PHILADELPHIA, March 29, 2016 – Mod Life Collection, co-founded by 30-year industry veteran, Robert Petril, and Kiersten Hathcock, ABC’s Shark Tank survivor and founder of sister company, Mod Mom Furniture, made the decision to withdraw from exhibiting at the upcoming High Point Market trade show in April.
“Like so many of our friends and colleagues in the industry, we were shocked and saddened to learn of the passing of HB2,” said Petril, CEO and co-founder of Mod Life Collection. “Both Kiersten and I are people who greatly value diversity and inclusion and feel strongly, given the position we are in, we need to take a stand.”
Mod Life Collection has exhibited at High Point Market since April 2015 and prior to HB2, planned to showcase new designs as well as launch Mod Mom branded sofas next month at the spring exhibition. The Mod Mom Furniture upholstery launch will now debut after Market.
“As entrepreneurs who have struggled to support our families in the past, we thought long and hard about the ramifications of standing up for equality in this way—not just for our own brands, but for the many families in North Carolina who depend on Market traffic to feed their families,” Hathcock said. “We ultimately decided that we cannot support discrimination. It is our hope that our industry, which greatly impacts North Carolina’s economy, will join together in various ways to support diversity, inclusion and human compassion.”
Mod Life Collection and Mod Mom Furniture are solely manufactured in the U.S. Production for both modern furniture brands is bi-coastal, with factories in North Carolina, Pennsylvania, Ohio and California.
“From the time I was 19-years-old working in a North Carolina upholstery factory, until now, I have seen progress on many fronts,” added Petril. “But HB2 is a serious step in the wrong direction not only for the state and the furniture industry, but for every single one of us. I’m personally hoping North Carolina will get on the right side of history. Until then, we at Mod Life and Mod Mom, will continue to monitor the situation and will evaluate our plans for future exhibitions in High Point.”
About Mod Life Collection
Mod Life Collection was founded by industry veteran, Robert Petril, and self-made furniture designer, Kiersten Hathcock, on a search for furniture that people would truly love. After three decades of success in furniture manufacturing, retailing and sales, Petril stripped off his tie and followed his passion for creating things. Shortly after he joined forces with Hathcock, founder of internationally known juvenile furniture line, Mod Mom Furniture. As CEO of Mod Life Collection, Petril spearheads bringing to life his vision that incorporates multiple design perspectives to create furnishings that are fun, exciting and desirable. For more information visit www.modlifecollection.com, or connect through Facebook, Twitter and Pinterest.
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Tuesday, March 8, 2016
As the lead designer at Mod Life collection, I often get asked, why don't we just do our version of what sells the most out there. My answer is always the same. That's why furniture is not important enough! There is a sea of the same brown couches out there! We're about putting the passion back into relaxing and living at home.
Color changes everything! It stimulates us. It rejuvenates us, and elevates our moods. It's real simple. We believe that furniture should be and can be fun. And we're designing some of the coolest places to sit on the planet! Check out what we're up to at modlifecollection.com